October 11, 2017

Jerry Zappia to Speak at October Luncheon

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Our lunch guest for October is Jerry Zappia, Dean of the School of Management at Nazareth College.

Make your reservations today, contact:

Michele Hefferon at
Phone: 585.256.4614

Date(s) – 10/15/2013
11:30 am – 1:00 pm

La Casa Restaurant
93 Alexander Street
Rochester, NY 14620

Hispanic Business Person of the Year Luncheon & Expo


Empire State Development Deputy Regional Director Vincent Esposito

Empire State Development Deputy Regional Director Vincent Esposito

The Rochester Hispanic Business Association held its annual, Hispanic Business Person of the Year Luncheon and Expo on Tuesday September 24.  The luncheon portion was scheduled from noon to 1:30 pm.   The event was held at the Rochester Riverside Convention Center with the business expo portion open from 10:30 am – 2:30 pm.

Former Monroe County Legislator and current Empire State Development  Regional Director Vincent Esposito delivered the keynote address.  As ESD  Regional Director, Esposito works closely with the Finger Lakes Regional Economic Development Council to expand business opportunities and create jobs throughout the nine-county Greater Rochester region.  Prior to starting his current position in 2012, Esposito served nearly five years representing the Monroe County Legislature’s 16th District in the northern half of Irondequoit.  He also served as Deputy Chief of Staff for New York State Assembly Majority Leader Joe Morelle.

Ines Antonetti-Ferrer is this year’s 2013 Hispanic Business Person of the Year and was honored at the event.  Antonetti-Ferrer owns Ines’ Casa de Hair beauty salon on Rochester’s North Goodman Street, where she also serves as lead stylist.

Rochester Hispanic Business Association Chair Grace Tillinghast said, “I am delighted that RHBA selected Ines as the 2013 awardee.  Ines is a pioneer Hispanic business owner and one who has established and maintained her business in the city of Rochester.  She is only the fourth female to be named Hispanic Business Person of the Year in the 24 year existence of the RHBA.”

The expo featured many local businesses and organizations including M&T Bank, Curves gym, First Capital Payments, Nazareth College School of Management, The Pike Company, La Bella, The Battery, and the City of Rochester Department of Neighborhood & Business Development.


2013 Hispanic Business Person of the Year Ines Antonetti-Ferrer

2013 Hispanic Business Person of the Year Ines Antonetti-Ferrer

No information available about 2014 events.



Interview With Ines Antonetti-Ferrer

Ines Ferrer-Antonetti


We recently sat down to talk to Ines Antonetti-Ferrer, our 2013 Hispanic Business Person of the Year. Antonetti-Ferrer is the owner of Ines’ Casa de Hair beauty salon on Rochester’s North Goodman Street.


Q: When did you open your business?
A: I opened Casa de Hair in February of 2003 after working with my sister at the Upper Cut for 17 years.  I recently purchased ny building a 1 year and half ago with the help of the city and my fiancé.


Q: Most people are afraid to start their own business? What gave you the courage to do it?
A: As a hair dresser that is always your dream… “Owning your own salon. “ Several things held me back but then there comes a time where you are either going to make this change or I am going to stay tied.  I went through a divorce and I decided to make a break and start clean.


Q: What was the hardest part of running the business
A: It’s about control.  Hair is like fashion, its always changing, new styles and products. I caught myself spending too much on new products.  I decided I had to choose the companies and products I liked and stick to them I looked at my bookkeeping and saw I spent $50k to S60k on new products.

I’ve always been good at managing the finances but as a woman I love to shop and having that license to buy was something I had to learn to manage.


Have you had a mentor as a business owner?
I have had many, but the one that has helped me the most and given me lots of ideas, is Al Burgos.  I’ve also had a lot of professional woman come and sit in my chair  and encourage me. God also guided me to do this.  I went to church one Sunday and the theme was “it is time to do it and take fear away.”

With my faith, strength and mentors I did it.  I would never would have expected I would become the Hispanic Business Person of Year because I just work.  I just work hard and I want to have a respectable business.


If you where to give a person thinking of starting  a business one piece of advice, what would it be?
Go for your dreams. Go for it.  Make your plan.  At the time I had a good relationship with the manager of the Downtown Marine Midland Bank and he asked me if I had a business plan. I said, “ No, I have a clientele.”  You have to guarantee that you have at least a $1000 a week in clients that are going to come to you.  And make sure your rent is not too high so even if you make the minimum of your plan you can make the rent. Go slow within your means.


How would you compare working for someone else versus working for yourself?
I worked for my sister for 17 years and she was one of mentors.  Another was Elliot Clemons of Chic Impressions; he was the first salon I ever worked with.   I like working for other peoples because you can learn from them.  I like working myself better because you are free to do what you want.  When you are working for someone else you are following their dreams not yours.  I also worked at the McCurdys salon. I’ve had my license since I was 18 and I’ve learned a lot along the way.


Any tips on hiring?
It is kind of hard to find people that are willing to learn and fast.  Just yesterday I spoke with a young lady who went to school and never bothered with the license.  I find that many didn’t follow through with that.  Many also come in and want to start their own business. I love to teach, I also volunteer at REOC at the cosmetology program.

Hear more from Ines at our annual RHBA Luncheon and Expo which will be honoring the 2013 Hispanic Business Person of the Year at the Rochester Riverside Convention Center.

Expo: 10:30 a.m. – Noon and 1:30 – 2:30 p.m.
Luncheon: Noon – 1:30 p.m.


Make your reservations:
Michele Hefferon
Phone: 585.256.4614

More information: http://rochesterhba.org/annual-award


Hispanic American Veterans Memorial 5K Run Sept. 14th

The Hispanic Heritage Council of Western New York Inc. invites you to its 2nd Annual Hispanic American Veterans Memorial 5K Run & Family Walk.  The 5k run will be held on September 14, 2013 at 10 AM at Erie Canal Harbour (canal side), One Marine Drive in Buffalo.

Please join the group in celebrating our Latino veterans.  Race preregistration is $20 and race day registration is $25.  There will also be a family walk which is $10 for preregistration and $15 on the day of the race.

Fore more information and to preregister please visit: http://hispanicamericanvets5krun-walk.eventbrite.com/



What is Lean?

By guest writer Carlos Pérez – Galica LLC

A term coined by MIT researchers in the 1980’s to describe the way the Toyota Motor Company operated, Lean has become synonymous with a set of process improvement tools modeled after the Toyota Production System (TPS).

Sometimes Lean is also referred to as Lean Six Sigma; it is commonly defined as a set of tools and techniques to:

  1. Specify value from the customer’s perspective
  2. Map the process of delivering value to the customer
  3. Create “flow” and “pull” (1)
  4. Reduce waste in all processes

The practice of implementing Lean methodology in the US over the last 30 years has focused on teaching the TPS in the form of tools to be applied to one’s operations, and the associated Japanese lingo (kaizen, muda, kanban, poka yoke, heijunka, others). Many industries in the U.S. have emulated the TPS practices with varying degrees of success. In my experience, the companies that have failed to generate long term improvements with lean have all committed the same error – They focused on what Toyota does, not on the basic philosophy behind what they do.

What most people miss is that Lean is based on the notion that the dignity of a human being must be respected in every aspect of their lives, including their work. It is not respectful to give a person a job in which they are not fully utilized, or wastes their time waiting for other parts of the process, or does not add value in the eyes of the customer. In lean philosophy, people are not the most valuable asset of an organization, they are the organization. If you are telling your employees what to do, you are not practicing Lean. The Lean enterprise trusts its employees to deliver value to their customers.

Lean methodology is designed to bring people together to solve problems by fully understanding the root causes of a problem, developing countermeasures to address them, implementing these, seeing if they worked, and learning from the implementation. This continuous understanding/ doing/ checking & learning is at the core of a respectful culture where bringing up problems is encouraged, participation and ownership is expected.


(1) These terms are part of the Lean lingo:
Flow is eliminating unevenness in the progressive tasks along a process.
Pull is only producing when there is a demand for the output downstream of the process.


About the Author

Carlos PerezCarlos Pérez, MBA is Lean Practitioner & Facilitator at Galica, LLC. He has over 15 years of experience implementing Lean & Six Sigma improvement programs in the US and Latin America. He is a Management Black Belt, Workout® Facilitator, and has a Lean Office Certification from the University of Michigan. His work developing and leading improvement strategies has given him the knowledge of how a practical approach can achieve business goals.


Annette Jimenez Talks to School Children

Annette Jimenez talks at Discovery Charter School

RHBA member Annette Jimenez, a reporter from El Mensajero, recently visited Discovery Charter School in Irondequoit to talk the the students about being a journalist.

Annette shared with the third grade students that she was inspired by one of her elementary school teachers to become a journalist. As a child, she loved writing and found encouragement to continue improving her skills. When she was older, she ‘knew’ that she would become a professional writer.

Annette also discussed with the students the finer points of good writing and helped them develop some of their stories.

Luis E. Ormaechea Elected to the RHBA Board

Luis Emilio Ormaechea has been elected to the board of directors of the Rochester Hispanic Business Association.

Ormaechea, a native of Buenos Aires, Argentina,  is a graduate of the Syracuse University College of Law, currently practicing corporate, intellectual property, and real estate law as an associate attorney at Underberg & Kessler LLP.

Among his community activities, he serves as a member of the marketing committee of the Genesee Center for the Arts and Education and is on the board of Literacy Volunteers of Rochester.

Grace Tillinghast, RHBA chair, said Ormaechea’s legal expertise will be helpful to the board and the organization.

“As an association, we always benefit from the knowledge of each of our officers and the advice they are able to provide us in a myriad of areas,” Tillinghast said. “We look forward to having Luis in our leadership ranks.”

RHBA, an affiliate of the Rochester Business Alliance, was founded in 1989.



From Press Release dated September 13, 2012



2012 RHBA Annual Luncheon Keynote Speaker

José María Cirujano

José María Cirujano
Vice President – Operations
Iberdrola USA


José María Cirujano is vice president of operations for Iberdrola USA’s three operating companies—Central Maine Power, NYSEG and Rochester Gas & Electric—which serve more than 2.4 million customers across New York and Maine. In this role, he is responsible for leading the implementation of the expertise, best practices, processes and technology of the Iberdrola Group across the Iberdrola USA enterprise.

Cirujano has worked in the Iberdrola Group for more than 35 years, holding various leadership positions in electrical transmission and [Read more…]

Vilma and Alfred Burgos’ Community Work with the 5K Race and Fitness Walk During the Puerto Rican Festival

The 5K Race and Fitness Walk takes place on Saturday morning during the weekend of the Puerto Rican Festival celebration. It honors the memory of SSGT Javier Ortiz.

Javier Ortiz participated in the first Puerto Rican Festival 5K Race in August of 2010. One month later he was deployed to Afghanistan and in November 2010, Javier was killed in action while leading his platoon of soldiers as a US Marine Staff Sergeant in Afghanistan.

Javier was brought home to Rochester where he was well received by the community. He was eventually laid to rest in Arlington National Cemetery. It was his wish to be buried here. Javier was 26 years old.

Javier actually represents all of the fallen soldiers who have paid the ultimate sacrifice defending our Freedom. Javier also brings to light the contribution of Latino Soldiers who have defended America in all of its worldwide conflicts for many years. [Read more…]

Let’s Talk About the Construction Sector and the State of the Economy

With the construction industry one of the largest sectors of our economy, it is often used as one as a strong indicator of its health. We are looking forward to the next Business Lunch Series with Mauricio Riveros, Vice President at The Pike Company.

Prior to joining The Pike Company and the United States Mr. Riveros was the National Director for the Canadian Executive Service Organization (CESO / Canada) and he also served as the National Director of Planning and Territorial Organization for the Bolivian Government. Mauricio was a leader in the Strategic planning and oversaw the Municipality consolidation process (Mancomunidades). [Read more…]

Executive Jibaritos Networking at Tapas

When: Friday July 6th

Where: Tapas – 177 St. Paul St Rochester, NY

Time: 5:30pm

Cost: FREE!!!

Details: Come join us as we have our networking event.  Females wear your country’s flower in your hair or colors for a chance to win Puerto Rican Festival tickets.  Males are encouraged to wear Guayaberas

SSGT Javier Ortiz Memorial 5k Race and Fitness Walk

When: Saturday July 21st

Where: Frontier Field – One Morrie Silver Way Rochester, NY

Time: 9 – 10:30am (registration starting at 8am)

[Read more…]

Puerto Rican Festival

When: Friday July 20th – Sunday July 22nd

Where: Frontier Field – One Morrie Silver Way Rochester, NY

Time: Friday 12pm – 11pm, Saturday 12pm – 11pm, and Sunday 12pm – 7:30pm

[Read more…]

Grace Tillinghast New Chair of the Board of the Arts and Cultural Council

Grace Tillinghast, owner of The Battery and Chair of the Rochester Hispanic Business Association, is the new Chair of the board of the Arts and Cultural Council for Greater Rochester.

Ms. Tillinghast has been active in the Arts Cuncil for many years. First, representing Kodak, since the company supported many arts and cultural entities in the area as part of their community affairs efforts (RPO, MAG, Strong Museum, RMSC, Eastman Theater, Eastman House, Writers and Books, Genesee Country Museum, Garth Fagan, GEVA, among others). Continuing later on because she supports and enjoy the arts and cultural life in the area.

“My Mother was an accomplished painter and writer. Although she was a math professor who always thought very logically, the ‘other side of her brain’ was also strong enough to allow her to be very creative. My dad, a lawyer by training and a law professor, was an amateur pianist and harmonica player who also was in love with opera. Arts and cultural appreciation was very important to them and they instilled that love in my sister and I.”