RHBA member Tricia Cruz, president of Vamos! Public Relations, was recently named Public Relations Specialist and Assistant to the Chief of Communications for Rochester City School District.
“I really feel that I couldn’t be in a better place than the Rochester City School District,” Cruz said. “My greatest passion in life is to help children, especially with a Latino background. As a Bilingual PR Specialist, I hope to bring more attention to the positive stories taking place in the district as well as serving as a ‘go to’ contact for Spanish-speaking parents.”
Along with her role as assistant to the chief communications officer, she will serve as a back-up translator, public relations writer, and media contact for stories.