What’s On Your Billboard?
RHBA featured Luis Martinez, principal of Gran Altura at its February business lunch held at D’Mangu. In a very interesting presentation, Luis, who is nationally and internationally recognized author and coach, talked about personal brand development: content, audience and channels.
If you can answer Who are you? What are you good at? What’s your craft, product or service?, you can create your personal value proposition.
Luis also gave a summary of his presentation at the TEDx FlourCity event, which is on line and can be viewed by checking the article on our facebook page. A lucky attendee received a copy of his book.
Luis Martinez is an experienced executive coach and leadership development consultant with demonstrated accomplishments as strategic partner to senior executives of Fortune 500 companies. He helps executives and aspiring leaders reach the C-suite and achieve personal and professional success.
